[ /T͟Hē / hoh-kee /wā/ ] verb
The Hokie™ Nation is known for its benevolence and commitment to lifting the human condition through service to others. This unique quality is embedded in the Virginia Tech motto: That I May Serve and is embraced by Hokies across the globe, including Virginia Tech student-athletes.
The Hokie Way is a 501(c)(3) organization. Contributions to The Hokie Way are deductible as charitable contributions for federal income tax purposes, to the extent provided by law.
Matching Gift Challenge
Thanks to all who participated in the Matching Gift Challenge, and special thanks to our generous donors who matched all gifts that were made through the end of 2022. Your contributions will double the impact Virginia Tech student-athletes' NIL will have on worthy charitable causes in the Commonwealth. If you did not have chance to give - it’s not too late. Help us start 2023 strong - and donate today!
Virginia Tech NIL: How You Can Help
Learn more about how your donation to The Hokie Way helps NIL efforts at Virginia Tech by checking out this podcast from Tech Sideline!
How It Works
The Hokie™ Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of VT athletes.
CONNECT
SERVE
The Hokie Way partners with selected charities that can benefit from VT student-athletes and teams promotion of their charitable work and events through use of the student-athletes’ name, image, and likeness (NIL).
The Hokie Way contracts with one of the VT aligned collectives/sports agencies to develop a campaign and promotional materials for the charity. The contracted collective manages and oversees the campaign and ensures all deliverables are met by the team and/or specific student-athlete(s).
“The Hokie Nation turns out strong to show its support. When we have a hurricane on a Thursday night [football game], we still show up!”
– Jim Petrine, President of The Hokie Way Board of Directors
Let’s Serve Together.
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