The Hokie Way Day at Feeding Southwest Virginia
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The Hokie Way Featured on BUZZ
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![Josh Fuga and Kelvin Gilliam for Special Olympics]()
VT Football's Josh Fuga and Kelvin Gilliam Promote Law Enforcement Torch Run Campaign to Benefit Special Olympics of VA
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![Nick Gallo and Stephen Gosnell for Boys & Girls Clubs of SWVA]()
VT Football's Nick Gallo and Stephen Gosnell Promote Fleet Feet Roanoke's Four on the Fourth for Boys & Girls Clubs of SWVA
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![Caleb Woodson for Eastmont Community Foundation]()
VT Football's Caleb Woodson Promotes Waldron Fitness 5K for Eastmont Community Foundation
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![Josh Fuga, Kelvin Gilliam, and Khurtiss Perry with Special Olympics]()
VT Football's Kelvin Gilliam, Khurtiss Perry, and Josh Fuga Join Special Olympics' Walking Club
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![Mylyjael Poteat and Ashton Harper for Boys & Girls Clubs of SWVA]()
VT Men's Basketball's Mylyjael Poteat and Men's Golf's Ashton Harper Appear at the Delta Dental Pro-AM to Support Boys & Girls Clubs of SWVA
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![Caleb Woodson and Jayden McDonald for Ronald McDonald House Charities of SWVA]()
VT Football's Caleb Woodson and Jayden McDonald Promoted and Appeared at Ronald McDonald House Charities of SWVA's Tab Top Extravaganza
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![Keyshawn Burgos, Xayvion Turner-Bradshaw, and Gabe Williams for Roanoke Prevention Alliance]()
In honor of Child Abuse Prevention and Awareness month, VT Football's Keyshawn Burgos, Xayvion Turner-Bradshaw, and Gabe Williams represented Roanoke Prevention Alliance at Roanoke's CommUNITY Celebration
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![Sam Brumfield and Kemari Copeland with Special Olympics]()
VT Football's Kemari Copeland and Sam Brumfield Serve as Ambassadors for the Special Olympics Area 9 Spring Track and Field Games
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![Parker Clements and Xavier Chaplin with Special Olympics]()
VT Football's Parker Clements and Xavier Chaplin Join Special Olympics Walking Club and Corn Hole Clinic
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![Zeke Wimbush and Tucker Holloway Support Roanoke Prevention Alliance]()
VT Football's Zeke Wimbush and Tucker Holloway Promote Resiliency with Youth for Roanoke Prevention Alliance
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![Emma Lemley for Ronald McDonald House Charities of SWVA]()
Emma Lemley, Carson DeMartini, Carleigh Wenzel, and Cayla King Featured in TV Campaign to Promote Round Up at McDonald's for Ronald McDonald House Charities of SWVA
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![Sam Brumfield, Montavious Cunningham, Gabe Williams at Roanoke Heart Ball]()
VT Football's Montavious Cunningham, Gabe Williams, and Sam Brumfield Promote and Support 2024 Roanoke Heart Ball to Benefit the American Heart Association
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![Hokies Cheer at 2024 NRV Polar Plunge]()
Hokies Cheer and High Techs Student-Athletes Promote NRV Polar Plunge to Benefit Special Olympics of Virginia
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![Keonta Jenkins and Caleb Woodson]()
VT Football's Keonta Jenkins and Caleb Woodson Serve at Dale's Place Food Pantry in Support of Eastmont Community Foundation
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![The Hokie Way and Special Olympics of Virginia]()
Hokies Support 36th Annual Special Olympics of VA Regional Basketball Tournament
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![Special Olympics SWVA at Virginia Tech Women's Basketball]()
VT Women's Basketball Hosts Special Olympics of Virginia on Austism Awareness Day
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![VT Football Jaylin Lane and Josh Fuga serve Vittles for Vets]()
VT Football's Josh Fuga and Jaylin Lane Deliver Food to Veterans on Behalf of Vittles for Vets
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VT Football Players Support Boys & Girls Clubs of SWVA at University Club's "Charity Classic" Fundraiser
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VT Football Players Support Feeding SWVA at Smithfield Food's Commonwealth Clash Food Donation
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The Hokie Way Partners with Carilion Clinic to Create Special Spectators Experience for Pediatric Patients
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Hokie Athletes Celebrate Academy Sports Grand Opening with Shopping Spree for Boys & Girls Clubs of SWVA Members
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Hokie Cheer's Anna Reed Supported the 7th Annual Run for Donuts 5k to benefit Ronald McDonald House Charities of SWVA
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Hokie Football Players Represent Roanoke Prevention Alliance at Melrose Fall Festival
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Hokie Athletes Participate in NRV Heart Walk and Raise Nearly $2,000 for the American Heart Assocation
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The Hokie Way Hosts Newest Partner Vittles for Vets at Pitt Game
How It Works
The Hokie™ Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of VT athletes.
CONNECT
The Hokie Way partners with selected charities that can benefit from VT student-athletes and teams promotion of their charitable work and events through use of the student-athletes’ name, image, and likeness (NIL).
SERVE
The Hokie Way contracts with one of the VT aligned collectives/sports agencies to develop a campaign and promotional materials for the charity. The contracted collective manages and oversees the campaign and ensures all deliverables are met by the team and/or specific student-athlete(s).
“The Hokie Nation turns out strong to show its support. When we have a hurricane on a Thursday night [football game], we still show up!”
– Jim Petrine, President of The Hokie Way Board of Directors
Our Impact
The Hokie Way enabled Virginia Tech student-athletes to make a huge impact on behalf of our charitable partners in 2023. In just our first full year of existence, we grew from four partners to nine – broadening our reach and forging new platforms for student-athletes to leverage their Name, Image, and Likeness for charitable causes.