-
![]()
The Hokie Way Featured on BUZZ
-
![Special Olympics SWVA at Virginia Tech Women's Basketball]()
VT Women's Basketball Hosts Special Olympics of Virginia on Austism Awareness Day
-
![VT Football Jaylin Lane and Josh Fuga serve Vittles for Vets]()
VT Football's Josh Fuga and Jaylin Lane Deliver Food to Veterans on Behalf of Vittles for Vets
-
![]()
VT Football Players Support Boys & Girls Clubs of SWVA at University Club's "Charity Classic" Fundraiser
-
![]()
VT Football Players Join Special Olympics' Walking Club at New River Valley Mall
-
![]()
VT Football Players Support Feeding SWVA at Smithfield Food's Commonwealth Clash Food Donation
-
![]()
The Hokie Way Partners with Carilion Clinic to Create Special Spectators Experience for Pediatric Patients
-
![]()
Hokie Athletes Celebrate Academy Sports Grand Opening with Shopping Spree for Boys & Girls Clubs of SWVA Members
-
![]()
Hokie Cheer's Anna Reed Supported the 7th Annual Run for Donuts 5k to benefit Ronald McDonald House Charities of SWVA
-
![]()
VT Men's Basketball Players Join Special Olympics Walking Club
-
![]()
Hokie Football Players Represent Roanoke Prevention Alliance at Melrose Fall Festival
-
![]()
Hokie Athletes Participate in NRV Heart Walk and Raise Nearly $2,000 for the American Heart Assocation
-
![]()
VT Football's Pheldarius Payne Joins Boys & Girls Clubs of SWVA's New Podcast "The Magic Within"
-
![]()
The Hokie Way Hosts Newest Partner Vittles for Vets at Pitt Game
-
![]()
Virginia Tech Student-Athletes Mentor at Feeding Southwest Virginia's Kid's Farmers Market
-
![]()
Virginia Tech Athletes Support the Local Community in Partnership with The Hokie Way and Eastmont Food Pantry
-
![]()
Hokie Athletes Inspire and Support Local Kids in Partnership with The Hokie Way and Boys and Girls Club
-
![]()
NIL News: “The Hokie Way” From Greed to Good: How Virginia Tech's unique NIL helps nonprofits
How It Works
The Hokie™ Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of VT athletes.
CONNECT
The Hokie Way partners with selected charities that can benefit from VT student-athletes and teams promotion of their charitable work and events through use of the student-athletes’ name, image, and likeness (NIL).
SERVE
The Hokie Way contracts with one of the VT aligned collectives/sports agencies to develop a campaign and promotional materials for the charity. The contracted collective manages and oversees the campaign and ensures all deliverables are met by the team and/or specific student-athlete(s).
“The Hokie Nation turns out strong to show its support. When we have a hurricane on a Thursday night [football game], we still show up!”
– Jim Petrine, President of The Hokie Way Board of Directors
Our Impact
The Hokie Way enabled Virginia Tech student-athletes to make a huge impact on behalf of our charitable partners in 2023. In just our first full year of existence, we grew from four partners to nine – broadening our reach and forging new platforms for student-athletes to leverage their Name, Image, and Likeness for charitable causes.